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Privacy Policy — Norsonic Asia

This privacy policy explains how Norsonic Asia (operator of norsonic.asia) collects, uses, stores, and protects personal information submitted through our website, contact forms, and AI assistant chat service. We are committed to protecting your privacy in accordance with applicable data protection laws including Singapore's PDPA and the EU GDPR where applicable.

Information We Collect

  • Contact form submissions — name, email address, company name, telephone number, country, and enquiry message
  • Newsletter subscription email addresses, collected via explicit opt-in only
  • AI assistant chat transcripts — only when you request a transcript email or escalate to a human engineer
  • Usage analytics via Google Analytics 4 — anonymized page views, session data, and device type (no personally identifiable data sent to Google)
  • Quote request data — product interest, application area, project timeline, and budget range

How We Use Your Information

  • Responding to technical enquiries and product quotation requests — typically within 1 business day
  • Sending product updates, technical guides, and acoustic measurement news via newsletter (unsubscribe available in every email)
  • Improving our website, product catalog, and AI assistant based on usage patterns
  • Sending warranty documentation and calibration certificates for instrument purchases
  • Forwarding enquiries to your authorized local Norsonic distributor for follow-up (with your knowledge)

Cookies & Analytics

  • Google Analytics 4 with anonymized IP — no personally identifiable information is sent to Google
  • Session cookies for site functionality only — expire when you close your browser
  • No advertising or tracking cookies from third-party ad networks are placed on this site
  • You may opt out of Google Analytics at any time via the Google Analytics Opt-out Browser Add-on

Data Sharing & Third Parties

  • We do not sell, rent, or trade your personal data to any third parties
  • Email delivery is managed via Brevo (EU-based) — your email is stored securely within EU data centers
  • Local distributor referrals: if your enquiry is best handled by a local Norsonic partner, we will inform you before forwarding your details

Data Retention

  • Contact form submissions retained for up to 3 years for warranty and service continuity
  • Newsletter subscriptions retained until you unsubscribe
  • Analytics data retained per Google Analytics default retention periods (14 months)
  • You may request deletion of your personal data at any time by contacting us

Your Rights (PDPA & GDPR)

  • Right to access: request a copy of the personal data we hold about you
  • Right to rectification: correct any inaccurate personal data
  • Right to erasure: request deletion of your data, subject to legal retention obligations
  • Right to withdraw consent: unsubscribe from newsletters at any time, or withdraw consent for other processing
  • Right to data portability: receive your data in a machine-readable format upon request

Data Protection & Security

  • All data transmitted via encrypted HTTPS (TLS 1.2+) connections
  • We do not store payment card information — transactions processed via secure payment providers
  • Access to personal data is restricted to Norsonic Asia staff who need it to respond to your enquiry
  • Contact: info@norsonic.asia for all privacy enquiries and data subject requests